Terms and Conditions
Company: Growwwth Lab Limited, a private limited company incorporated in England and Wales under company number 11873185, whose registered office is at 42 Bloom Heights, River Rise Close, London SE8 5FT, trading as Growwwth (“we,” “us,” or “our”).
Website: https://growwwth.uk
Contact: hello@growwwth.uk
ICO Registration Number: ZC152000
Part A — About these terms
1. What these terms cover
These terms cover two different things, and which parts apply depends on what you are doing.
Part B applies to everyone who visits growwwth.uk. You do not have to buy anything for it to apply.
Part C applies if you buy our service. It forms the contract between you and us for that service, together with the Order Form you sign when you sign up and the Data Processing Agreement at Schedule 1.
Our Privacy Policy at growwwth.uk/privacy and our Cookie Policy at growwwth.uk/cookies also form part of these terms.
If Part C conflicts with Part B, Part C wins. If your Order Form conflicts with either, the Order Form wins.
2. You are contracting as a business
Our service is sold only to businesses, for business purposes. That includes sole traders and partnerships acting in the course of their business. By buying the service you confirm that you are doing so as a business and not as a consumer, and you acknowledge that the Consumer Rights Act 2015 and the Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013 do not apply to our contract.
3. Definitions
- Client, you, your: the business that buys the Service.
- Service: the Google review service described in clause 9.
- Customer Data: the contact details and job information about your own customers that you give us, or that we collect from a system you connect, so that we can provide the Service.
- End Customer: a person whose details are in the Customer Data.
- Messages: the review request messages, and any follow-ups, that we send to End Customers on your behalf.
- Connected Account: any account of yours that you give us access to, including a Google Business Profile, a Facebook Page, an Instagram account, or accounting, CRM or job-management software.
- Order Form: the document setting out what you are buying, which you sign and which we confirm back to you by email under clause 8.
- Subscription Fee: the monthly fee for the Service, as set out in your Order Form.
- Applicable Data Protection Law: the UK GDPR, the Data Protection Act 2018, and the Privacy and Electronic Communications (EC Directive) Regulations 2003 (“PECR”), each as amended.
Headings are for convenience only. The singular includes the plural. A reference to a statute includes any amendment or re-enactment of it. “Including” means “including without limitation”.
Part B — Using this website
4. The website
growwwth.uk is an information website. It has no forms, no accounts, no payment functionality and no online sign-up. If you want to talk to us, the site links to a booking page operated for us by HighLevel Inc., or you can email hello@growwwth.uk.
By using the site you accept these terms. If you do not accept them, please stop using the site.
5. What you may not do
You must not attempt to gain unauthorised access to the site or any system behind it, introduce malicious code, scrape or systematically extract its content without our written permission, use our name or marks in a way that suggests an affiliation that does not exist, or use the site for anything unlawful. Conduct of that kind may be an offence under the Computer Misuse Act 1990 or the Fraud Act 2006, and we will report it where appropriate.
6. Our content
Everything on the site — text, design, graphics, logos and code — belongs to us or our licensors and is protected by the Copyright, Designs and Patents Act 1988 and the Trade Marks Act 1994. You may view it and print a copy for your own reference. You may not republish, redistribute or commercially exploit it without our written permission.
If you believe anything on the site infringes your rights, email hello@growwwth.uk with enough detail to identify the material and your claim, and we will look into it promptly.
7. Accuracy, availability, and links
The site is written in good faith but we do not promise it is free from error or that it will always be available. Nothing on it is legal, financial, tax or other professional advice, and nothing on it is an offer of any security or investment within the meaning of section 21 of the Financial Services and Markets Act 2000.
Where we link to another website, we do not control it and are not responsible for it.
Part C — The Service
8. Our contract, and when it starts
Before you commit, we give you the documents. We will give you a copy of these terms and of our Privacy Policy, each identified by its version number and date, at the same time as the Order Form and before you sign anything. We will not start work without having done so.
The contract begins when you accept the Order Form — by signing it, electronically or on paper, or by telling us in writing to go ahead. If you ask us to start before you have signed, the contract begins when we start, and these terms govern it, because you will already have been given them.
The Order Form records your Subscription Fee, your billing date, any free or discounted period we have agreed, what you have told us about the size and activity of your customer list, and the version and date of the terms and the Privacy Policy you were given. We send it back to you by email once it is signed, with those documents attached. That email and the signed Order Form together are the record of what was agreed.
If we later change these terms under clause 26, the version attached to your Order Form is the one that governed your contract when you entered into it.
9. What the Service is
We provide a done-for-you Google review service: we ask your customers for reviews, and we reply to the reviews they leave. For the Subscription Fee we will:
- a. contact the past customers on the list you give us and ask them to leave a Google review;
- b. ask an End Customer for a review after a completed job, where the job information reaches us from a system you have connected or from information you send us;
- c. write the wording of the Messages in your business name, personalised to the End Customer, and put that wording, together with the voice we will reply to your reviews in under paragraph (i), to you for approval before anything is sent or published;
- d. send Messages by SMS, by email, or both;
- e. follow up with an End Customer who has not left a review, and then stop;
- f. handle opt-outs and suppression in accordance with clause 13;
- g. publish your new five-star Google reviews as posts to your Facebook Page and Instagram account, if you have given us access to them under clause 11; and
- h. report to you each month on what was sent and what came back; and
- i. write and publish replies to your Google reviews in your business name, in the voice you approve under paragraph (c), where we identify a review as one we will reply to and you have given us the access under clause 11(c).
How we deliver the Service is for us to decide. Within the approval you give under clause 9(c), we decide the wording of Messages, in what order the End Customers on your list are contacted and when, how they are grouped, how many follow-ups are sent and how far apart, which channel is used, and which of your reviews we reply to and what each reply says. Which End Customers are on the list in the first place is yours, as clause 13(e) and Schedule 1 §1 set out — we ask everyone you give us, apart from the exclusions you ask for. Messages and replies are drafted with automated tools, which may include artificial intelligence, as section 15 of our Privacy Policy explains. Those choices are our know-how and we change them as we learn what works. We may change them at any time and without notice, provided we do not weaken the commitments in clause 13 and do not materially reduce the overall value of the Service to you. Nothing published on our website, and nothing said on a sales call, fixes any of those details as a term of this contract.
This is what makes the Service done-for-you rather than a piece of software you operate.
10. What the Service is not
So that there is no doubt about what you are buying:
- a. We do not reply to every review. Clause 9(i) is a reply to the reviews we identify, not to all of them. A review we do not reply to — including a complaint you may want to answer personally, in your own words — remains yours to reply to.
- b. We do not monitor review platforms on your behalf or manage your reputation generally. We read your Google reviews only so far as we need to in order to publish five-star reviews under clause 9(g), produce your report under clause 9(h) and reply under clause 9(i).
- c. We work with Google reviews only. Other review platforms are not included.
- d. We do not, and cannot, guarantee any result. See clause 18.
Goodwill extras. We may from time to time agree to do something for you that is outside the list in clause 9 — for example, looking over your Google Business Profile or giving you advice about it. Anything of that kind is given as a goodwill extra, free of charge and outside this contract. It is not a deliverable, it carries no service level, no timescale and no warranty, and we may stop or decline it at any time. Nothing we say on a sales call adds a deliverable to clause 9 unless we confirm it in writing in your Order Form.
11. What we need from you
The Service depends on things only you can provide. We are not responsible for any delay or shortfall caused by not having them. You will:
- a. Give us the customer list. How it reaches us is up to you and we will agree it with you: a one-off export, a file you send us periodically, or a connection to your accounting, CRM or job-management software. We will work with whatever you have, including a job book.
- b. Approve the Message wording and the reply voice under clause 9(c) before we start sending.
- c. Give us the access we need, and keep it in place while the contract lasts. That means access to your Google Business Profile at a level that lets us see new reviews and publish replies to them under clause 9(i), and, if you want clause 9(g), the ability to post to your Facebook Page and Instagram account. You are giving us permission to act on your behalf on those accounts for the purposes of the Service, and you can withdraw it at any time — but if you do, we will not be able to provide the parts of the Service that depend on it.
- d. Tell us promptly if any End Customer complains to you, opts out through you rather than through a Message, should not be contacted, or is simply someone you would rather we left out. You do not have to give us a reason.
- e. Keep your account and billing details up to date.
12. Your responsibilities for the customer list
This clause matters more than any other in these terms, because the list is the one thing we cannot check and you can.
You warrant, each time you give us Customer Data and continuously while we hold it, that:
- a. every End Customer is a past or present customer of your business with whom you have a genuine existing customer relationship;
- b. you obtained their contact details lawfully, in the course of a sale or of negotiations for a sale to that person;
- c. they were told, at the point you collected their details, that you might contact them and how to refuse, and they have not refused;
- d. your own privacy notice covers your use of their data in this way, and you have given them the information Articles 13 and 14 of the UK GDPR require;
- e. the Customer Data does not include anyone who has opted out, asked not to be contacted, or is on any do-not-contact list you hold;
- f. the Customer Data does not include anyone under 18, and includes no special category data within the meaning of Article 9 of the UK GDPR;
- g. the Customer Data was not bought, rented, scraped, or obtained from a third-party list; and
- h. the Customer Data is accurate and up to date so far as you are aware.
You are the data controller for the Customer Data and we are your processor. Schedule 1 sets out the terms of that processing, as Article 28(3) of the UK GDPR requires.
13. The rules we follow when we send Messages
Unlike the delivery choices in clause 9, these are fixed contractual commitments. They are what keeps the Service lawful and within Google’s policies, and we do not vary them:
- a. every Message identifies your business by name;
- b. every Message carries a working, free and simple way to opt out, and SMS Messages accept STOP;
- c. an opt-out takes effect immediately and permanently, applies to everything we send for you, and is recorded on your suppression list, which we check before every send. Suppression is per business: an opt-out from your messages suppresses that person for you, and we keep your list separate from every other client’s;
- d. we limit how often any one End Customer is contacted and leave a reasonable interval between requests to the same person, so that the Service does not become a nuisance to them;
- e. we ask every End Customer on the list we are given, apart from the exclusions you ask for under “Exclusions you can ask for” below. We do not screen or filter recipients by how happy we expect them to be, and we will not do so if you ask us to; and
- f. we never offer, and will not let you offer through us, any payment, discount, gift or other incentive in exchange for a review.
Exclusions you can ask for. Clause 13(e) does not stop you keeping particular people out. You may name individuals you would rather we did not contact, for any reason and without explaining it, under clause 11(d). You may ask us to leave out anyone with an open complaint or an unresolved dispute while it is being dealt with. And you may offer your customers a private route to give you feedback directly, provided it is offered in addition to the review request rather than instead of it. We will honour all of that.
What we will not do is review gating. That means deciding who gets asked based on how happy we expect them to be — screening your list by expected sentiment, going by how someone rated you before, or sending everyone to a private feedback step first and only passing the people who answer positively through to the Google request. The difference is between you excluding someone you have a reason to exclude, which is your call, and us systematically routing your unhappy customers away from Google, which we will not build.
We will not do it because it breaches Google’s review policies and puts your existing reviews and your whole profile at risk, and because a profile built only from customers who were expected to be pleased risks falling foul of the rules on misleading review practices introduced by the Digital Markets, Competition and Consumers Act 2024. If you ask us for gating we will refuse, and continuing to press the point is a material breach of these terms.
The same applies to incentives under clause 13(f), which the 2024 Act also reaches.
Under PECR both of us can be responsible for a Message: you instigate it, we transmit it. Clause 12 is your side of that responsibility and this clause is ours.
14. Google, Meta and other platforms
The Service depends on platforms we do not control. You agree that:
- a. you will comply with Google’s and Meta’s terms and policies, and will not use the Service in a way that breaches them;
- b. if a platform changes its rules, its interfaces, its pricing or its availability, we may have to change how the Service works, and we are not liable for the consequences of that change; and
- c. we are not responsible for any action a platform takes against your account, listing or profile, including removing or filtering reviews or suspending your listing, except where that action is caused by our own breach of these terms.
Reviews are written by your customers. We do not write them, edit them, or influence what they say, and a review may be removed or filtered by Google for reasons that have nothing to do with us.
15. Fees, billing and renewal
- a. The Subscription Fee is set out in your Order Form. It is billed monthly in advance and covers the month ahead.
- b. You authorise us, and our payment provider, to hold your payment details securely and to charge them automatically on each billing date until the contract ends. This is a recurring payment. The card itself is held by our payment provider, not by us — we never see or store a full card number.
- c. Fees are exclusive of VAT, which we will add where it applies.
- d. If a payment fails, we will tell you and try again. If it is still unpaid seven days after the billing date, we may suspend the Service until it is paid.
- e. We may change the Subscription Fee by giving you at least 30 days’ notice by email. If you do not want to pay the new fee, you may cancel under clause 17 before it takes effect.
- f. The Subscription Fee is based on what you told us at sign-up about the size and activity of your customer list. We do not band or tier by volume. If your volume turns out to be materially larger than you described, or increases materially, we will tell you and agree any change with you before making it. We will not charge you more without your agreement.
16. Free and discounted periods
Your card is authorised when you sign up, in every case. When charging starts is a separate matter: we may agree with you that your first month, or a longer period, is free or discounted. Where we do, your Order Form will say so and will say the date of your first chargeable month. We do not charge your card before that date.
Any free or discounted period is offered entirely at our discretion, is agreed with you individually rather than published as an offer, applies once per business, and is not available in combination with any other discount. If you cancel before your first chargeable month, you owe us nothing and we will not charge your card.
17. No minimum term, and how to cancel
There is no minimum term and no notice period. You may cancel at any time by emailing hello@growwwth.uk. Cancellation takes effect at the end of the month you have already paid for. We will keep providing the Service until then, and we will not charge you again.
We do not refund part-months. If we are materially at fault, we may offer a pro-rata credit or refund at our discretion.
18. What we promise, and what we do not
We will provide the Service with reasonable skill and care.
We do not promise that:
- a. any particular number of reviews will result, or any particular rating, ranking, visibility or amount of business. How many reviews you get depends on your list, how recent it is, and what your customers decide to do;
- b. the Service will be uninterrupted or free from error; or
- c. any timescale we give you is a fixed date. Timescales we quote — including anything on our website about how quickly the Service goes live — are estimates, and they run from the date we have your approved wording under clause 9(c), your customer list, and the access we need under clause 11.
Other than as set out in these terms, all warranties, conditions and representations implied by statute or common law are excluded so far as the law allows.
19. Confidentiality
Each of us will keep the other’s confidential information confidential, use it only for the purposes of this contract, and not disclose it except to people who need it and are under equivalent obligations. This does not apply to information that is public through no fault of the recipient, was already lawfully held, or must be disclosed by law.
20. Intellectual property and your data
- a. Your material stays yours. You own your Customer Data, your business name, logo and brand, your reviews, and everything in your Connected Accounts. You give us a non-exclusive, royalty-free licence to use them only so far as we need to in order to provide the Service, and that licence ends when the contract ends.
- b. Our material stays ours. We own our platform, our systems and everything on our website. We also own our know-how: our message wording and templates, our sequences, our timings, our batching and follow-up methods, and our suppression and compliance processes. Those are our confidential information and trade secrets within the meaning of the Trade Secrets (Enforcement, etc.) Regulations 2018. You must not disclose them to anyone, and you must not use them to provide or help anyone else provide a competing service. Nothing in these terms transfers any of it to you.
- c. We will not use you in our marketing without asking. We will not name you, use your logo, or publish a case study about you unless you agree in writing first. You can withdraw that agreement at any time and we will stop using the material within a reasonable period.
- d. Feedback. If you suggest an improvement, we may use it without owing you anything, but we do not claim ownership of anything else you send us.
21. Our liability to you
Nothing in these terms limits or excludes our liability for death or personal injury caused by our negligence, for fraud or fraudulent misrepresentation, or for anything else that cannot lawfully be limited or excluded.
Subject to that:
- a. we are not liable for loss of profit, loss of revenue, loss of business, loss of anticipated savings, loss of goodwill or damage to reputation, or for any indirect or consequential loss, however it arises; and
- b. our total liability to you for everything arising out of or in connection with this contract, whether in contract, tort including negligence, breach of statutory duty or otherwise, is limited to the greater of £500 and the total Subscription Fees you have paid us in the three months before the event giving rise to the claim.
We consider this limit reasonable given the Subscription Fee and the nature of the Service, and it has been drawn to your attention here rather than buried.
22. Your liability to us
You will indemnify us against any claim, fine, loss, damage, cost or expense, including reasonable legal costs, that we suffer arising out of:
- a. any breach of the warranties you give in clause 12;
- b. any complaint, enforcement action or claim by an End Customer, the Information Commissioner’s Office or any other authority relating to the lawfulness of the Customer Data you gave us or of your relationship with an End Customer; or
- c. your breach of clause 14(a) or of any platform’s terms.
This indemnity does not apply so far as the loss is caused by our own breach of these terms or our negligence — in particular, it does not cover a failure by us to include a working opt-out, to honour an opt-out, or to observe clauses 13(a) to 13(f).
23. Suspending or ending the Service
We may suspend the Service immediately if payment is overdue under clause 15(d), if we reasonably believe continuing would breach the law or a platform’s policies, or if there is a security risk. We will tell you why and restore the Service once the problem is resolved.
Either of us may end this contract immediately by written notice if the other commits a material breach that cannot be put right, or does not put right a breach that can be within 14 days of being asked to; or becomes insolvent, enters administration, or stops trading.
We may also end the contract for any reason on 30 days’ written notice, in which case we will refund any part of the Subscription Fee covering a period after the contract ends.
24. What happens when the contract ends
- a. We stop sending Messages.
- b. We give up access to your Connected Accounts. We do not undo any work already done. Anything already published, and anything already set up on your own accounts, stays yours.
- c. You may ask us for a copy of your Customer Data and the report data we hold for you, and we will provide it in a common format within 30 days of the request.
- d. We delete or return the Customer Data within 30 days of the contract ending, in line with Schedule 1. We send you your suppression list without you having to ask, as a separate file, before we delete anything. That one is not covered by the request in clause 24(c), because opt-outs you never receive are opt-outs you cannot honour. They remain yours to honour after you leave, and you should carry the list to whatever you use next — PECR requires them to be honoured whoever is doing the sending.
- e. Clauses that are meant to survive — including 12, 19, 20, 21, 22, this clause, 27 and 28, and Schedule 1 §6 (retention, deletion and the suppression list) until deletion or return is complete — carry on.
25. Events outside our control
Neither of us is liable for a failure to perform caused by something beyond our reasonable control, including power or network failure, the failure or withdrawal of a third-party platform or service, industrial action, fire, flood, epidemic, war or an act of a public authority. If it goes on for more than 30 days, either of us may end the contract by written notice.
26. Changes to these terms
We may change these terms. If a change materially affects you, we will give you at least 30 days’ notice by email before it takes effect, and if you do not accept it you may cancel under clause 17 before it does. Changes required by law may take effect sooner where we have no choice.
27. General
- Entire agreement. These terms, your Order Form, the Privacy Policy, the Cookie Policy and Schedule 1 are the whole agreement between us and replace anything said or written beforehand. Neither of us relies on any statement that is not written in them. This does not limit liability for fraudulent misrepresentation.
- Severability. If any part of these terms is unenforceable, the rest continues to apply.
- Waiver. If we do not enforce a right straight away, we do not lose it.
- Assignment. You may not transfer your rights or obligations without our written consent. We may transfer ours to a company that takes over our business, provided your rights are not reduced.
- Third parties. Nobody other than you and us has any right to enforce these terms under the Contracts (Rights of Third Parties) Act 1999.
- Notices. Notices under these terms are valid if sent by email to hello@growwwth.uk, or to the email address on your account, or by post to our registered office.
28. Law, and what to do if something goes wrong
These terms, and any dispute arising out of them including a non-contractual one, are governed by the law of England and Wales, and the courts of England and Wales have exclusive jurisdiction.
If something goes wrong, please email hello@growwwth.uk first with what happened and what you would like us to do. We will acknowledge it and try to sort it out. If we cannot, both of us agree to try in good faith to resolve it by discussion for 30 days before starting court proceedings. Nothing in this clause stops either of us seeking an injunction where one is needed urgently.
Schedule 1 — Data Processing Agreement
This Schedule sets out the terms on which we process personal data on your behalf, as Article 28(3) of the UK GDPR requires. It forms part of our contract and takes effect when that contract does.
1. Roles
You are the controller and we are the processor of the Customer Data. You decide why End Customers are contacted and which End Customers those are. We decide only how the Service is delivered in practice, including the wording and the timing of Messages and the wording of the replies we publish under clause 9(i), within the approval you give under clause 9(c). Those are non-essential means and deciding them does not make us a controller.
We are the controller of the data we hold about you and the people at your business, which our Privacy Policy covers.
2. Subject matter, duration, nature and purpose
We process the Customer Data to send review request Messages and follow-ups to End Customers on your behalf, to record and honour opt-outs, to publish qualifying reviews to your Connected Accounts, and to report to you. Processing lasts for as long as our contract lasts, plus the periods in clause 6 below.
3. Categories of data and data subjects
Data subjects: your past and present customers.
Personal data: name, mobile telephone number, email address, the date and type of the job carried out, the delivery and response status of Messages sent, and whether the person has opted out. We do not require, and you must not send us, any special category data.
4. Our obligations
We will:
- a. process the Customer Data only on your documented instructions, which are these terms, your Order Form and anything else you tell us in writing, unless the law requires otherwise, in which case we will tell you first unless the law forbids it;
- b. make sure everyone who processes the Customer Data is under a duty of confidentiality;
- c. apply the security measures described in section 11 of our Privacy Policy, as Article 32 requires;
- d. engage sub-processors only under clause 5 below;
- e. help you, so far as we reasonably can and given the nature of the processing, to respond to requests from End Customers exercising their rights;
- f. help you with your obligations under Articles 32 to 36, including security, breach notification and any data protection impact assessment;
- g. tell you without undue delay, and in any event within 48 hours, if we become aware of a personal data breach affecting the Customer Data, with the information you need to meet your own obligations;
- h. delete or return the Customer Data as set out in clause 6 below; and
- i. make available the information you reasonably need to show that we are meeting this Schedule, and allow and contribute to an audit no more than once a year, on 30 days’ notice, at your cost, unless a breach has occurred.
Immediate instruction. If you instruct us to do something we believe breaches Applicable Data Protection Law, we will tell you and may refuse to carry it out. We will always refuse an instruction to gate or filter recipients by expected sentiment, or to contact anyone who has opted out.
5. Sub-processors
You give us general authorisation to use the providers identified as our processors in section 8 of our Privacy Policy. The organisations listed there as independent controllers or lawful recipients — the platforms, our payment provider, our professional advisers and any authority making a lawful request — are not sub-processors and this clause does not treat them as such. We will keep that list current, and will tell you at least 30 days before adding or replacing one. If you reasonably object on data protection grounds within that period, we will discuss it with you, and if we cannot resolve it you may cancel under clause 17 of the terms without penalty.
Each sub-processor is bound by written terms giving at least the protection in this Schedule, and we remain fully liable to you for what they do.
6. Retention, deletion and the suppression list
We keep the Customer Data for as long as the contract lasts, then delete or return it within 30 days of the contract ending, at your choice.
Your suppression list is yours, and it is kept separately for each client. When one of your End Customers opts out, they are opting out of messages from your business. That opt-out suppresses them for you. It does not suppress them for any other client of ours, and we do not compare or combine suppression records across clients — doing so would use your data for another client’s purposes and would build a picture of an individual across unrelated businesses, neither of which you have instructed us to do.
The suppression list is part of your Customer Data. When the contract ends we send it to you as a separate file whether or not you ask for it, before we delete our copy on the same timetable as everything else. It is deliberately not left to the request in clause 24(c): the opt-outs in it are yours to honour after you leave — whether you run review requests yourself or through someone else — and a list you never received is one you cannot honour.
This does not apply to our own marketing. If someone tells us to stop contacting them about Growwwth’s own service, we are the controller of that request and we keep it indefinitely, on a separate list, so that we never contact them again. That list has nothing to do with your Customer Data and is described in our Privacy Policy.
7. International transfers
Some sub-processors are outside the UK. Where they are, we put in place the International Data Transfer Agreement or the ICO’s Addendum to the EU Standard Contractual Clauses, or rely on the UK Extension to the EU-US Data Privacy Framework where the recipient is certified, and we carry out a transfer risk assessment. Section 10 of our Privacy Policy has the detail.
8. Your obligations
You warrant that you have a lawful basis for the processing you instruct, that you have given End Customers the information Articles 13 and 14 require, and that the warranties in clause 12 of the terms are true. Our processing is lawful only to the extent your instructions are.
9. Precedence
If this Schedule conflicts with any other part of the contract on a data protection matter, this Schedule wins.